Blogging Brainstorm: 75 ideas to get you started
Eric Richardson is the VP of Agent Sales for a la mode and an active real estate agent. He has over 10 years of experience in marketing, real estate, and all combinations of the two. He’s a certified instructor and has taught thousands of appraisers and agents how to use technology to boost their businesses.
It’s a hot topic right now, and everyone’s doing it. But what separates fluffy blogs from those that really impact your bottom line and bring new leads and referrals is one thing: The content!
Your blog content should achieve the following three objectives:
- Position you as the expert on topics that will generate more business for you.
- Let your personality shine through so your readers will feel a personal connection with you and want to do business with you.
- Deliver relevant, helpful information that will get forwarded to others over and over again.
We know. Sometimes it’s hard to know where to start. So we did a little brainstorming and came up with the following 75 ideas. Remember, the pre-written web pages you get with your XSite are ripe with ideas and actual content you can cut and paste into your own blog. Use these to get started and hopefully they’ll trigger new ideas of your own. And keep us in the loop! If you’ve got a great idea, let us know at .
| The lenders I recommend Staging don'ts Getting rid of cigarette smoke smells Getting rid of pet smells New zoning rules Your farm area's recent trends Investment properties: The do's and don'ts My Blackberry: What it does for me What goes into setting a list price? Better safe than sorry: Protecting yourself during open houses How to avoid a foreclosure Which improvements add the most to your value? Does a swimming pool add value? Sellers: The art of counter-offers Feng Shui staging Green home resources Quarterly housing stats Architecture and history of your farm area Why you have to be represented by your own agent School district stats and news What homes are selling in our area? Inspection: What to expect Inspection: Getting ready Comparisons of your farm area with less-successful areas Best restaurants in the area Kitchen counters: What material has best value? A neutral color palette for selling 10 common buyer mistakes Historic neighborhoods making a comeback Prices slowing, but not here Announce any new team member or new technology Featured listing of the week Is your REALTOR® too busy? I recently attended a class and this is what I learned Should you buy now or wait? Critical things you've got to include in your offer Renting vs. owning: What does it cost? Staging: Set the mood with music |
How I market homes Buyer appeal: Paint the front door! The cheapest staging tricks with the most impact Demographic stats for your farm, average family size, income, etc. Handymen (and Handywomen) I recommend The top 5 school districts in our city and why The top 5 up and coming neighborhoods in our city Does a home theater really add value? What buyers love: Outdoor living spaces and how to create one The fastest bloomers for curb appeal The top 5 mistakes sellers make Top 5 things first time buyers must know The top reasons why homes don’t sell Beware of free online values What does your home say to buyers? What the MLS doesn’t tell you about homes 10 questions to ask a REALTOR® before hiring them Why you need a home warranty What is title insurance? Low offers aren’t an insult! Get a plumbing inspection Provide utility bills to your REALTOR® When in doubt, disclose Garden homes: Not just for little old ladies anymore What to expect from open houses The real estate transaction: Landing a 747 on a blade of grass Garage sale before you list your home Staging your home: Thin to win Remodeling do’s and don’ts Think of your neighbors as salespeople 15, 25, 30: Which is best for you? Flipping: What neighborhoods are hot right now? So your offer was accepted. What now? Credit scores: The national averages The hidden pitfalls of selling it yourself What's a bridge loan and how to get one Strategies for getting out of debt fast |
