E-mail Marketing

Five easy holiday marketing ideas

Having a website is no longer enough

From the Internet, to the many real-estate related shows now on television, this new generation of buyers and sellers has access to more information than ever before.  Some tips on being seen as "THE" expert...

Preparing to Write: 10 Things You Must Do

The secret to successful copy is in the all the thought, work and research you do before you write a single word. Here are 10 tips to make your copy more effective.

Stop asking me to call:  Use landing pages to track ROI

I regularly see agent advertising that has a single call to action - CALL ME, and I often wonder if agents realize how this limits their potential return for an ad.  Tips on converting more lookers into clients.

When should you send your e-mail campaigns?

You’ve decided to engage in some e-mail marketing.  Naturally, you want to make sure your e-mail is read by as many prospects as possible.  Is there a better day of the week or time of day than others to get e-mails in front of prospects?

Real Estate Autoresponders: A Missed Opportunity

Your goal should be to use every contact with a prospect as a way to build value. To separate you from your competition. A plain vanilla autoresponder message won't do that, so here are some ideas on how to capitalize on autoresponders.

Send e-mail that people actually read:  15 tips to get started

While potentially very profitable, it can be tough to know how to start marketing yourself with e-mails.  These 15 steps will get you headed in the right direction with e-mails your prospects will read and respond to.