General Marketing
Write What You Want to Say In a Way That People Will Read
These days, many of your first impressions will be made by your content — on your website, in marketing campaigns, blogs, etc. Does your content engage your market and get results, or is it even read? Here are practical "how-to" tips to help you write what you want to say in a way that people will read and respond to.
Open House — Open Website
Your open house is your "big chance" to sell the listing and yourself to prospective buyers, but it can end up feeling a little anti-climactic at times. Make the most out of your open house with this tip on how to engage prospects, offer valuable service that they won't likely find anywhere else, and get their contact information for meaningful follow up.
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12 Pain Free Ways to Cut Costs
Cutting costs doesn't always have to hurt. In fact, the need to cut back can sometimes push us towards innovation that will help our business for years to come, rather than just riding the status quo with the rest of our competitors. Here are 12 pain free things you can do to cut costs and still build your business.
Read more...29 Marketing Ideas to Try
Our team went on a mission to compile resources, tools and ideas to give you the competitive advantage in this tough market… and you can try them all out for free! From publishing eZine articles to snagging free images and software, get the scoop on these simple things you can do to be more effective at getting and keeping new clients.Read more...The Market’s Changing… Are you?
If you had a hole in your pocket and money was falling out, you'd fix the problem quick. Some money-wasters aren't as obvious as the sound of coins hitting the ground, but they're much more expensive. Discover "profit holes" in your business and how to fix them.
Read more...What Prospects Really Want
People don't want a Realtor® with great customer service, they want one who provides the benefits that add up to great customer service. So, why should your prospects use you as opposed to anyone else? Some food for thought to help you answer that question...
Read more...A picture is worth 1,000 clients
OK, so we’re finally over the hump where most of the listings on the MLS have at least ONE photo. Why it took so long to get here is a little crazy, but rather than dwelling on the past, let’s focus on how to take it to the next level.
Read more...Stay ahead of your market with proven marketing techniques
It’s easy to get caught up in the media’s doom and gloom portrayal of the real estate market. For many agents, things simply aren’t as good as they were a couple of years ago. But others are doing just as well, or even better than they were during the hottest cycle of the market. How?
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