General Marketing

29 Marketing Ideas to Try

15 Ways To Market-proof Your Business

1. Keep pushing — don't just wait out the storm.  You can get discouraged because you see other REALTORS® dropping out of the industry, or you can leverage this opportunity to market yourself and get your name out there since there's less competition.

2. Try new niches based on what you do well.  Let's take mountain biking for example. If you love to bike, start a Saturday morning riding group.  Once you have a few members, have some "team" t-shirts printed with your business logo.  Hand out Gatorade to everyone after the ride. For the golf lovers, set up a website about your expertise on golf-course front homes and how you can uniquely market them. The point is to pick a niche that you can relate to, and really reach out to that group. Get serious about it.

3. Dig into the nooks and crannies of your contact list.  Call up the old clients... that sweet new couple you sold to a few years ago may be outgrowing their home with family additions and in the market for more space. An efficient and effective way to stay "top of mind" for your contacts is to set them up on a drip marketing campaign. It's easy to do in XSellerate, and you can set all kinds of triggers to send out e-mails, such as birthdays, holidays, seasonal tips, etc.

Inside Look At What’s Getting Results In Today’s Market

Q:  As more and more agents wash out of the industry, what are the opportunities for agents that have made a commitment to see this through?

Rusty:  Less competition means more available market share.  To me that means it’s time to increase marketing and build top-of-mind awareness in as many potential customers as possible so that when the time is right for them to act, they’ll think of you.  I think agents should consider ramping up their marketing right now (doing it smartly), focusing more on automated marketing, and building a network of websites to attract as many clients across a broad spectrum as possible.  If you can do that successfully, the payoff will be significant as the market rebounds.  Today is the day to sow the fields so that tomorrow you can reap the harvest.

12 Pain Free Ways to Cut Costs

Cutting costs doesn't always have to hurt.  In fact, the need to cut back can sometimes push us towards innovation that will help our business for years to come.

Open House — Open Website

Your open house is your "big chance" to sell the listing and yourself to prospective buyers. Is yours anti-climactic?

Get Them To Read It

These days, many peoples' first impressions of your business will be made by the content in your website, marketing campaigns, blogs, etc.  Does your content engage them and get results?  Is it even read?  These "how-to" tips will help you write in a way that people will read and respond to. 

Seven Ways to Use Text Messaging

Text messaging is becoming more and more mainstream to those you'll do business with, so here are seven things you can do to leverage this technology and offer great communication and customer service.

The Market’s Changing… Are you?

If you had a hole in your pocket and money was falling out, you'd fix the problem quick.  Some money-wasters aren't as obvious as the sound of coins hitting the ground, but they're much more expensive.  Discover "profit holes" in your business and how to fix them.