Lead Generation
Social networking: a more tangible benefit
In my last Insider article about Social Networking we explored how networks like Facebook, Active Rain, and LinkedIn, are really just technological extensions of the things you (should) do on a daily basis – connecting, sharing, and promoting. Many readers responded saying that they’re quickly adding Social Networking plans to their marketing strategy, further solidifying that real estate professionals indeed see the benefits.
What you need to know about the biggest group of homebuyers in the US
In 2007, the “highest percent of buyers for all (US) regions were in the 25- to-34- year-old range," making up 31% of all homebuyers. Here's what you need to know to successfully market to them.
Read more...Are you a doorway or a doormat?
Both buyers and sellers may assume that they should hold off until they start seeing different headlines touting that the real estate market is back. Some tips on getting people off the fence.
Read more...Social Networking: Why it’s not a joke
It seems like every time I bring up social networking (MySpace, Facebook, etc.) in a professional setting, somebody rolls their eyes like I’ve lost my mind. My response? I am serious. It will make you money.
Read more...Reaching your buyers through social networking sites
How you can use social networking to establish yourself as a thought leader among your clients. Read what online marketing expert David Meerman Scott has to say about social networking and establishing yourself as the expert in your market.
Read more...What Prospects Really Want
People don't want a Realtor® with great customer service, they want one who provides the benefits that add up to great customer service. So, why should your prospects use you as opposed to anyone else? Some food for thought to help you answer that question...
Read more...One-Sheet Says it All
They're the workhorses of any marketing program. They hit the streets for you, and they've got muscle. Everything you want someone to know about your expertise and services - all in one place. So if you don't have one...you've got to get one!
Read more...Looking For A Profitable Real Estate Niche? Try Neighborhood Schools Specialist
Agents can gain a competitive advantage by becoming an expert on local schools. By providing objective information about the school's current programs, test scores, teachers and librarians, prospects can make better buying decisions
Read more...
