Listings Marketing
Case Study: How A Listing Was Landed and Sold
Now, more than ever, you have to be strategically creative to list and sell houses. Below is a case study of a recent home that Eric Richardson (VP of Agent Sales, who is also an active agent) listed and sold. It reveals the specific tactics he used from the initial call, listing presentation, marketing process and workflow.
HOW TO: Create Listings That Sell Houses & Justify Your Commissions
If listings are the lifeblood of an agent, why do some agents treat them with such disdain?Read more...
Top questions to ask sellers at the listing appointment
Are you talking too much and closing too little? Asking the right questions will help you close the deal instead of wasting time. Here are some of the tried-and-true listing questions that work virtually every time.
Read more...Help buyers “picture” your empty listing
How do you help buyers really appreciate an unfurnished home? I considered all kinds of options but the one I eventually landed on helped turn a four month listing into a contract within two weeks.
Read more...“Brand” each listing for memorable service and more referrals
Do you treat your listings like commodities on the store shelf, or each like its own unique brand? Chances are the answer is somewhere in-between. Some tips on branding a listing for more repeat clients and referrals.
Read more...Say it “write” to make your listings stand out in today’s market
Web copywriter and REALTOR™ Ryan Erisman shows you how to make your listing copy stand out from the pack and help you earn more money.
Read more...
