Public Relations

What you need to know about the biggest group of homebuyers in the US

Social Networking:  Why it’s not a joke

It seems like every time I bring up social networking (MySpace, Facebook, etc.) in a professional setting, somebody rolls their eyes like I’ve lost my mind. My response?  I am serious.  It will make you money. 

Reaching your buyers through social networking sites

How you can use social networking to establish yourself as a thought leader among your clients.  Read what online marketing expert David Meerman Scott has to say about social networking and establishing yourself as the expert in your market.

What Prospects Really Want

People don't want a Realtor® with great customer service, they want one who provides the benefits that add up to great customer service. So, why should your prospects use you as opposed to anyone else? Some food for thought to help you answer that question...

Looking For A Profitable Real Estate Niche? Try Neighborhood Schools Specialist

Agents can gain a competitive advantage by becoming an expert on local schools. By providing objective information about the school's current programs, test scores, teachers and librarians, prospects can make better buying decisions

Overcome These Common Real Estate Press Release Pitfalls

Even in today's high-tech world of mass email, websites, and pay-per-click advertising, press releases remain one of the easiest and most cost effective means of getting the word out about your company news, the services you offer, your homes and developments.

Turn your contacts database into more business

How to reach out to your contacts in unexpected ways that really get results.

Three Viral Marketing Ideas for Real Estate Agents

In viral marketing the most important thing you want your recipient to do is to spread your message for you.  Here are three ways to get your contacts to do your marketing for you.